Paid Search Marketing
Drive More Leads and Maximize ROI with Targeted Campaigns
In today’s competitive digital landscape, paid search advertising is one of the most effective ways to reach your target audience and drive immediate results. At Aesthetic Marketing our Paid Search Marketing Service is designed to create high-converting campaigns on Google Ads.
From keyword research to ad creation and optimization, we ensure your ads appear in front of the right people at the right time—maximizing your return on investment (ROI) and helping your business grow.
Why Choose Paid Search Advertising?
Paid search, often referred to as pay-per-click (PPC) advertising, allows your business to show up at the top of search engine results when potential customers are actively looking for your products or services. Here’s why paid search is a smart investment:
- Instant Visibility: Get your business in front of potential customers immediately.
- Precise Targeting: Show ads to the right audience based on location, device, search intent, and more.
- Scalable Results: Adjust your budget and campaigns in real time to meet your goals.
- Data-Driven Insights: Gain valuable insights into user behavior and campaign performance.
Our Paid Search Process
We handle every aspect of your paid search campaign, from strategy development to ongoing optimization, ensuring your ads deliver measurable results.
1. Keyword Research and Competitor Analysis
We identify the most profitable keywords for your business based on search volume, competition, and user intent. Our team also analyzes your competitors to find opportunities to outperform them.
2. Ad Copy and Creative Development
Our experienced team creates compelling ad copy that capture attention and encourage clicks. We focus on highlighting your unique selling points and calls-to-action (CTAs).
3. Campaign Setup and Launch
We structure your campaigns for success by organizing keywords into tightly themed ad groups, setting bids, and configuring all settings to optimize performance from the start.
4. Performance Tracking and Optimization
Once your campaign is live, we continuously monitor key metrics like click-through rates (CTR), cost-per-click (CPC), and conversion rates. We adjust bids, refine ad copy, and test new strategies to maximize results.
5. Reporting and Insights
You’ll receive detailed reports that provide insights into campaign performance, ROI, and areas for improvement. Transparency is a core part of our approach.
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Platforms We Specialize In
Google | Search & Remarketing
As the world’s largest search engine, Google is a must for paid search campaigns. We create and manage campaigns starting with Google Search ads. This includes targeting new customers and potential customers who've visited your site.
We have the ability to place ads on Display and YouTube, but believe in starting with Search ads because it has the highest ROI.
FAQ About Our Paid Search Marketing Services
What is paid search advertising?
Paid search advertising, or PPC, is a model where businesses pay to appear at the top of search engine results pages (SERPs) for specific keywords. You only pay when someone clicks on your ad.
How much does paid search advertising cost?
The cost depends on factors like your industry, target keywords, and competition. We work with budgets of all sizes and optimize campaigns to get the best ROI.
How long does it take to see results?
You can start seeing results as soon as your campaigns go live. However, the best outcomes often come from continuous testing and optimization over a few months.
What's the biggest difference between Paid Social vs Paid Search?
There are two main differences outside of the platform. 1. Paid Social is charged on an impression basis while Paid Search is charged on a per click basis. 2. Creative on Paid Social utilizes photo/video and copy, while Paid Search is text only.
Ready to Grow Your Business with Paid Search?
Let’s work together to build a paid search strategy that drives traffic, leads, and conversions.Get in touch today for a free consultation and see how we can help your business grow through targeted, data-driven paid search marketing.
Aesthetic Marketing Services
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Paid Social
Learn MoreReach your ideal audience and maximize ROI with targeted, data-driven campaigns. We deliver strategies that drive traffic, leads, and conversions for your practice.
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Website
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Email
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Closing Percentages
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Strategy
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Paid Search
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Pricing
We offer three different packages that give you the flexibility based on how much work you need done.
All of our services are included in each plan. We will work together to determine a roadmap for your marketing plan!